The Audio Collective – A New Blueprint for Listening
In an age of passive consumption and algorithm-driven soundtracks, the FEEL FLOWS – Audio Collective offers a counterpoint: a vision of audio as an art form, an experience, and a cultural force. Founded by Greg & Gareth Chapman, the collective is more than a group of ventures—it is an ecosystem where sound, design, and storytelling converge to redefine high-fidelity listening.
At its heart, the Audio Collective curates experiences, spaces, and tools that elevate the way we engage with music. From bespoke listening environments to premium distribution and artist collaborations, every element is designed to deepen the connection between sound and space. This is audio, not as a commodity, but as a craft.
We are always seeking to collaborate with like-minded brands and businesses that share our vision—those who believe in the power of music, design, and culture to shape meaningful experiences.
The Collective’s Ventures:
CONGREGATION - The Art of Intentional Listening
As the world pivots toward physicality, community, and deeper musical immersion, CONGREGATION creates spaces designed for collective listening. Inspired by Japan’s Jazz Kissa culture and the philosophy of music as a shared, almost sacred act, these environments strip away distraction and amplify presence. Whether in residential, hospitality, or mobile settings, CONGREGATION transforms listening into an event—one that demands attention, rewards patience, and fosters connection.
What sets CONGREGATION apart is its foundation in architecture and spatial design. With 50 years of expertise in architecture, design and construction we do more than create listening spaces—we engineer them. From initial concept and planning permissions to procurement and project handover, we offer a fully integrated approach to immersive audio environments, delivering projects globally with an uncompromising attention to detail.W8 SE+ (image hifi)
The Collective’s Ventures:
FEEL FLOWS STUDIO – Where Architecture, Design & Acoustics Converge
At FEEL FLOWS STUDIO, sound is not an afterthought—it is the foundation. Here, architecture, interior aesthetics, and acoustics intertwine to create spaces where music is not just heard but profoundly experienced.
With five decades of expertise, our work spans custom-built listening rooms, music venues, cultural spaces, immersive sound installations, and high-design hospitality and residential environments. Each project is crafted with a singular vision: to seamlessly harmonise form and function, where sonic integrity is embedded into the very fabric of the space. Guided by technical precision and artistic sensibility, we create environments where exceptional audio is not simply added, but inherent—a fundamental element of the design itself.
The Collective’s Ventures:
ANALOGUE ATELIER– The Home as a Listening Sanctuary
Born from the same philosophy as CONGREGATION, ANALOGUE ATELIER brings the art of intentional listening into the home. This is audio design with purpose—a celebration of vinyl playback, artisan amplification, and hand-crafted sound systems. Every element, from turntable selection to speaker placement, is meticulously considered to create a tactile, immersive listening experience that reclaims music as a ritual, not just a convenience.
The Collective’s Ventures:
FEEL FLOWS AUDIO – Sourcing and Supplying Artisan Sound
As the distribution arm of the Audio Collective, FEEL FLOWS AUDIO sources and supplies boutique, high-performance audio brands to a network of discerning resellers. From hand crafted turntables and cartridges to valve amplifiers and loudspeakers, each product is carefully selected not for mass appeal but for its ability to transform the act of listening.
FEEL FLOWS AUDIO champions independent, artisan brands—makers who approach audio with a dedication to craft, heritage, and uncompromising performance. This is audio for those who seek authenticity, not trends.
The Collective’s Ventures:
VAL HiFi – Championing the Best in Boutique HiFi
VAL HiFi is the retail arm of the collective, a destination for those who believe that great audio is about more than specs—it’s about soul. Here, music lovers can explore and experience carefully curated, high-performance components and systems designed to enrich the act of listening.
What sets VAL HiFi apart is its passion for discovery—seeking out, supporting, and championing boutique brands that deliver extraordinary audio experiences. The very best in hi-fi doesn’t always come from the most well-known names, and we exist to bring listeners the ultimate alternatives—brands that offer a higher level of craftsmanship, innovation, and authenticity than the mainstream ever could.
With a deep understanding of both analogue and digital fidelity, VAL HiFi serves a clientele that values craftsmanship, storytelling, and sonic integrity. Whether helping build a bespoke home system or guiding seasoned collectors toward their next great discovery, VAL HiFi transcends a traditional retailer—it is a curator of musical experiences
The Collective’s Ventures:
FEEL FLOWS RECORDS – A Label for the Innovators
FEEL FLOWS RECORDS is a platform for boundary-pushing artists—those who operate outside the mainstream, exploring sonic landscapes that challenge, mesmerise, and provoke. Focused on experimental sound, deep musical storytelling, and artistic integrity, the label exists to amplify voices that redefine the relationship between music, culture, and art.
A Shared Vision for Sound & Culture
The FEEL FLOWS – Audio Collective isn’t just about selling equipment or designing spaces—it’s about reimagining the way music is experienced. Through craftsmanship, cultural engagement, and intentionality, we create spaces and systems that deepen our connection to sound.
A Collaborative Approach
Beyond the pursuit of better sound, we believe in creating environments that encourage people to slow down, engage deeply, and reconnect with music, culture, and each other. Through our collaboration with The Art of Slowdown - another collective spearheading this movement - we cultivate experiences that counterbalance the fast-paced, hyper-digital world. This is not about exclusivity—it’s about offering a space for anyone who values the art of presence. Whether through music, literature, design, or simply the act of listening with intention, we seek to create moments that are immersive, reflective, and culturally enriching.
From curated events and carefully designed listening spaces to partnerships with creatives and brands who share our philosophy, we are constantly exploring new ways to build meaningful, engaging experiences. Alongside Art of Slowdown, FEEL FLOWS is an evolving, collaborative movement—one that invites anyone with a passion for music, artistry, and deep engagement to be a part of it.
If you share this vision, we welcome collaborations with brands, designers, and cultural curators who align with our ethos.